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How to rank in the search results for your competitor’s business name
Okay, let’s start with a question… Is it possible to rank in the search results when someone types the specific name of your competitor? Let’s take this a step further… Is it possible to out-rank your...
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How to build an online dental marketing machine that never sleeps
There are now so many consultants talking about marketing for a dental practice, using software, technology, paid advertising, websites etc. So where do you start? How do you know what needs to be done...
View Article[VIDEO] Attracting traffic to your dental practice website
I’ve just completed the monthly dental marketing club live stream on Facebook, this month we looked at the first part of search optimisation and getting your dental practice website found. The video is...
View Article[VIDEO] Attracting traffic to your dental practice website – Part 2
I’ve just completed the monthly dental marketing club live stream on Facebook, this month we looked at the 2nd part of search optimisation and getting your dental practice website found. The video is...
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Facebook may demote your news story if you use baiting style posts
Just before Christmas Facebook announced an update to their algorithm… You did know that Facebook use an algorithm to show posts didn’t you! I’ve been critical of these algorithmic updates in the past...
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GDPR – Yes, more regulations to comply with
You may be aware that the general data protection regulation (GDPR) comes into force in May of this year, the regulation doesn’t give exact wording for what you should do in a dental practice but it...
View ArticleHow to get more conversions from your practice website
[Video length: 52 minutes] So many people talk about search engine optimisation and getting found in a Google search, that’s brilliant, but it’s completely pointless if none of those visitors convert...
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How to write the best content for your website
As a dental marketing consultant I will often spend a great deal of time looking at client websites and making recommendations about how the content can be changed to do two things: Attract more...
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How to Add Facebook Live Chat to Your Website
I’ve spoken before about the importance of using a live chat on your website, as with anything that works well Facebook is usually not long to adopt something! Facebook Live chat is now available...
View ArticleHow to write a dental blog to educate and attracting new patients
Welcome to the June Monthly Dental Marketing Club meeting live broadcast, this month we are looking at blogging writing a dental blog, in my opinion is an absolutely essential part of your online...
View ArticleOnline information processing on a dental practice website – would you fail...
The best website designs and structures take into account how your patients process information. Good marketing is aware of how the messages on your website are processed by the patient and the...
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Google Medic Update – The Impact on Dental Practices
You may have heard about the recent Google Medic Update? If you are wondering if this is a genuine and real update and whether you may be impacted, the answer is most definitely YES. I monitor a...
View ArticleHow to use email marketing in a dental practice
In many of the campaigns I run I get very high open rates, often between 80 and 100% – this leads to excellent engagement rates and new patients at the practice. E-mail is still one of the very best...
View ArticleHow to deal with dental practice negative reviews
More more dental practices are now seeking reviews on social media, in itself this is a great thing to do as it builds trust by demonstrating social proof. However, we all know that not every single...
View ArticleWhy are reviews so important?
I’ve seen a bit of talk recently on various forums about reviews, especially on Facebook and Google. Typical criticism of reviews comes in the form of: Why should I care about reviews? I know that I am...
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Why you should NEVER only post dental ‘stuff’ on social media
I see many dental practice social media accounts which only focus on dentistry. On the face of it this seems a quite normal and logical thing to do, you are a dental practice, you are there to help the...
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What is the best incentive to offer to new patients?
I’ve spoken many times in the past about dental marketing and that it should be about building relationships, primarily around reducing risk and increasing trust. You can follow these links if you want...
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If you don’t follow these simple rules then your social media marketing will...
Is your social media marketing not working quite as it should? Then join me in this short video and I’ll go through a simple framework for helping you build relationships with potential customers on...
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Google Florida 2 core algorithm update & what it could mean for you
Google periodically updates its search engine algorithm, many updates are specific such as the Medic update which went live in August of last year, this was an update which targeted medical related...
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How to get Facebook events onto your Google calendar
Here’s the problem. You use your Google calendar to synchronise Calendar events across multiple devices and yet, each time you click interested or going on a Facebook event you have to manually enter...
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