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10 Years 10 Business Tips – 1 – Plan the business backwards
I’m now privileged and humbled to have been in business for 10 years. April 5th 2019 sees 10 years since I set my company up. This series of blog posts gives you my top 10 tips to surviving in...
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10 Years 10 Business Tips – 2 – Fake it till you make it
I’m now privileged and humbled to have been in business for 10 years. April 5th 2019 sees 10 years since I set my company up. This series of blog posts gives you my top 10 tips to surviving in...
View Article10 Years 10 Business Tips – 3 – Help other people
I’m now privileged and humbled to have been in business for 10 years. April 5th 2019 sees 10 years since I set my company up. This series of blog posts gives you my top 10 tips to surviving in...
View Article10 Years 10 Business Tips – 4 – Invest in technology
I’m now privileged and humbled to have been in business for 10 years. April 5th 2019 sees 10 years since I set my company up. This series of blog posts gives you my top 10 tips to surviving in...
View Article10 Years 10 Business Tips – 5 – Live frugally
I’m now privileged and humbled to have been in business for 10 years. April 5th 2019 sees 10 years since I set my company up. This series of blog posts gives you my top 10 tips to surviving in...
View Article10 Years 10 Business Tips – Tip #6 – Save for tax
Sounds a simple doesn’t let you? But so many people just don’t do it. From the word go, and yes I mean my very first month in business I began saving for tax, even though I knew I had 18 months in...
View Article10 Years 10 Business Tips – 7 – Develop your network
This is one of the oldest tricks in the book but is also one of the most important. The first step is to identify similar businesses which share your customer demographic. The trick is to be really...
View Article10 Years 10 Business Tips – #8 – Don’t get stuck in the box
Think outside the box. What box? Who cares about a box? Even thinking about the box puts in boundaries, forget it even exists. Dare to be different. Dare to be YOU. Dare to challenge the norm. Dare to...
View Article10 Years 10 Business Tips – #9 – Develop a positive mindset
It sounds simple doesn’t it, think positive… But I realise it is not always quite so straightforwards. It takes time. It takes effort. But it’s worth it. When Bill Gates created Microsoft he wasn’t...
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10 Years 10 Business Tips – #10 – Maximise your own skills and outsource the...
This is the final blog post in my 10 years celebration series and oddly, lands on my birthday! So, it’s happy birthday to me, and happy birthday to my business. Although I’m a little bit older than...
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How to get more on Instagram and use Instagram for marketing – 3 Top Tips
Instagram is on the increase (BIG TIME) but how can you use it for marketing? In this video I go through 3 top tips for improving the effectiveness of Instagram, if you don’t want to watch the video...
View ArticleFree Facebook live event
Creating an online marketing machine never sleeps Click the get reminder button below to ensure you are reminded at the correct time.If the button below doesn’t work, click here to Get a Reminder on...
View ArticleGoodbye Anoop
I had the pleasure of meeting Anoop Maini on only a couple of occasions and yet, awaking to the news this morning that he is no longer with us fills me with a recognisable sense of loss. I have a...
View ArticleHow to Get Your Website Working for Each Category of Visitor
When someone visits your website do you know where they are in their decision-making process?Not everyone that visits your website is going to be ready to click the request an appointment button or...
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It’s all about connection
One of the fundamentals in any business is to truly understand what it is you are here to do and how the world will be a better place as a result of your business. Let’s be honest, the world isn’t...
View ArticleGoogle Adwords PPC for Dentists
Quite a few clients come to me already running Google adwords campaigns, my questions to them are always the same: How many appointment requests have you had as a result.How many phone calls have you...
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Covid-19 Dental Practice Communication Advice
Latest update – 23/3/20 What follows are my findings and understanding of the best practice for communicating with patients during this crisis for dentistry in the UK. As the situation unfolds I will...
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How your marketing message should change during the Covid-19 crisis
The Chartered Institute of Marketing defines marketing as: “ … the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Nothing has changed....
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Waking up to a Brave New World Post Covid-19
Everyone can see that the world has changed. Let’s look at this from a marketing perspective, particularly the 4 C’s of marketing. CustomersConvenienceCommunicationCost It wasn’t too long ago that: No...
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Stop selling treatments – PLEASE!
As the UK comes out of lockdown and dentists are beginning to think about what happens from here on in. I’m seeing more practices (and indeed more marketing agencies showing me adverts on Facebook)...
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